Monday 8 March 2010

I love my job!

Last Thursday I had the privilege of speaking at the East Midlands Business Women’s Conference and presenting the Awards for the three categories, sponsored by EMDA (East Midlands Development Agency),for Business Woman of the Year, Small Business of the Year and Most Innovative Business of the Year. Some weeks earlier I had been a judge for these awards so I was involved in deciding should win.

Every one of the finalists deserved to be a winner but we had to decide on one from each category. We were looking for a strong business model, passion for their business, and that special ‘something’ that made the winners stand out from the rest.

The Small Business of the Year was won by Amelia Horne, from Derby, who ran a home-cooking-to-take-home shop. Her marketing skills were outstanding and her passion for what she did was inspiring. She was a very worthy winner and hopefully, in time, she will be able to roll out her business into further outlets because her concept was replicable.

The Most Innovative Business Award was won by Babybond Ltd which is run by Jan Steward, a radiographer who was frustrated by the short time available to expectant parents to participate in ultrasound scans that were available on the NHS. Instead of having to be part of a hastened-through 10 minute production line, Jan saw an opportunity to allow parents-to-be to be able to enjoy a relaxed, 40 minute bonding process with the unborn baby – and the clients lapped it up. Her company has grown and grown to a franchise with 32 outlets, with plans to incorporate other scans for health checks. The business is impressive and very different.

Our Business Woman of the Year Award was given to Debbie Bass for her business Sugar and Ice. Debbie is a cake decorator by hobby, passion and inspiration. She has created two shops where visitors can see Debbie and her team in action, can buy every accessory known to man to help you decorate your own cakes, she runs cake decorating training courses and she has a great supply business by cross selling other products. Debbie has turned her hobby into a business and there is nothing better than to earn a living by doing what you love best.

A Special Achievement Award was given to Stephanie Drakes of 23red, a marketing agency, as Stephanie had achieved so much in her long career in the PR, marketing and advertising sector and, over the years, she has taught and inspired many who have worked with her.

A Lifetime Achievement Award was given to Maureen Milgram Forrest Who has devoted many years to promoting women in business. Maureen is now retiring to Canada and deserves recognition for her tireless efforts.

All of these Award winners have found a way of turning their hobby into a business and there is nothing better. In my keynote speech I finished by saying that ‘Success is ....having fun!’. I have had fun throughout the 38 years I have been in my business. Our 172 franchisees who run Rosemary Conley Diet and Fitness Clubs are doing what they do best – teaching exercise and helping their members to lose weight. It’s a privilege, it’s rewarding and it’s enormous fun. Checkout our website www.rosemaryconley.com if you want to know more about how you might have fun too.